Architectural design in buildings refers to the process of creating a cohesive and functional structure that meets the needs of the occupants while also considering aesthetic, cultural, environmental, and technological factors. It involves the planning, conceptualization, and detailing of a building's layout, form, materials, spatial organization, and overall appearance.

Architectural design is a complex and multifaceted process that requires creativity, technical expertise, and a deep understanding of various factors that influence the design outcome. It's a balance between artistic expression and practical functionality, resulting in buildings that inspire and serve their occupants effectively.